The 2023 Instagram Algorithm: New Tactics to Boost Your Reach
The latest strategies and tips for standing out in Instagram’s ever-changing algorithm.
Instagram does not run on a single algorithm. Feed, Explore, Reels and Stories each have their own ranking system, and each one weighs different signals. To grow your reach, you first need to understand those differences.
The core signals the algorithm looks at
- Interest: How much has the user engaged with similar content before?
- Relationship: Does the user message you, comment on your posts or visit your profile?
- Timeliness: How recent is the post?
- Type of engagement: Saves and shares are stronger signals than likes.
Reach new audiences with Reels
Reels remain the most effective way to reach people who don’t follow you yet. Watch time and rewatches are critical, and short 7–15 second videos that loop seamlessly tend to perform best.
Create save-worthy content
Carousels are ideal for checklists, step-by-step guides and bite-sized tutorials. Every time someone saves a post, it tells the algorithm “this content is valuable.”
Post at the right time
Check Instagram Insights to see when your followers are most active. The engagement a post earns in its first hour decides whether it gets shown to a wider audience.
What to avoid
- Videos carrying another platform’s watermark
- Irrelevant hashtags, or far too many of them
- Engagement pods and follow/unfollow tactics
- Going quiet for weeks and then posting everything at once
Put these strategies to work from one dashboard
Content planning, auto-publishing and trend tracking — all in one place with IgniteViral.
